about the way – by the way
The Way is a boutique agency that develops brands, businesses and organizations.
Our company emphasizes attending to all the customer’s points of contact with the brand, the business or the organization.
We offer a variety of services in the following areas:
- Developing business and organizational concepts, ranging from analysis and examination of business programs, to examining the prospects and applicability of business programs,
- Developing business strategies and offering close accompanying in implementing the business development plan
- Developing brand, research and marketing strategies
- Developing verbal and visual brand languages
- Developing the ‘creative’ aspects, namely, designing, writing, and producing products and tools to facilitate dealing with the brand’s possible customers, including copywriting, graphic design, designing the brand/ business/ organization space, characterizing and designing websites and applications, etc.
In addition, we provide a constant follow up to businesses, organizations, and brand chains in developing, facilitating marketing strategies, and other services as the company requires.