התשבצ

HATASHBETZ (Crossword Puzzle) is a pioneering office development – the first to rise in Tel Aviv’s emerging new district. Located adjacent to Bloomfield Stadium and just minutes from the vibrant Jaffa Flea Market, it benefits from immediate access to future metro and light rail stations, as well as convenient connectivity to the Ayalon Highway.

The brand we developed draws inspiration from the city’s youthful, creative energy and the distinctive character of its surrounding neighborhood. It reflects a dynamic urban environment where innovation, culture, and entrepreneurship intersect, positioning HATASHBETZ as a forward-thinking destination for modern businesses.

SPACE: AUERBACH HALEVY
ILLUSTRATOR: IZHAR COHEN

Project Scope​:

brand strategy
brand id
art direction
copy
marketing collateral

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