PRINCI

Princi is a diner-style restaurant concept celebrating the meeting point between Italy and America, as expressed through the rich culinary traditions of immigrant cuisine. Developed for a prime location at the successful Kiryon Mall, adjacent to the cinema complex on the upper level, the concept was designed to offer shoppers and visitors a vibrant, approachable dining experience.

The restaurant combines a carefully curated menu with a relaxed and accessible hospitality concept, creating an ideal destination for both casual meals and spontaneous visits. As part of the overall experience, the concept also includes a dedicated coffee and dessert pop-up counter, extending the brand beyond the restaurant itself and providing an additional touchpoint for guests throughout the day.

SPACE: MARCO SBARRA

Project Scope​:

business model
brand strategy
brand id
naming
business art direction
studio

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