SARAYA BOUTIQUE

The vision for the Saraya complex, currently under development, was brought to us by developer Shimon. The project is a hospitality-led destination designed to position Beit She’an as a desirable travel location while strengthening the city’s broader image and identity.

The concept draws inspiration from the historic structure on site, as well as from the summer palaces and water gardens of the kings and nobles who ruled the region throughout different eras.

SPACE: RAN & MORRIS

Project Scope​:

business model
brand strategy
naming
brand id
art direction
investor presentation

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